News

To promote the recent raft of enhancements to our Avery® Supreme Wrapping Film portfolio, we held a contest for creative wrappers that offered a super prize: a 3D LED TV! Wrap&Win contestants were given one linear metre of the film, and encouraged to use it to wrap something unusual...

The contest is now closed and the judges have chosen the worthy winner!

Our popular "Wrap&Win" competition was centred around Avery Supreme Wrapping Film - the most versatile, conformable option for vehicle wraps, and now offering a broader choice of colours and finishes and in extra-wide rolls.
The competition attracted much interest among professionals in the signage and graphics application field. Contestants were encouraged to register and enter, and were provided with a complimentary linear metre of Avery Supreme Wrapping Film (and, of course, an Avery Squeegee Pro to do the job!). When the competition closed recently, a total of 175 pictures of wrapped objects had been received, and 46 made it to the final selection. Check out our image gallery at http://perfectwrap.eu/wrap-win/gallery/.

The products wrapped were certainly diverse - spanning such items as WCs (strangely, a favourite choice!), a wild birds’ nesting box, a teapot, a suitcase, a chair, an electric shaver, a wine bottle, a TV, and even shoes!

Our judging panel had a hard task deciding who should win the top prize, the 3D LED TV, but in the end chose Davide Mancinelli from Paciano, Italy, for taking self-adhesive vehicle graphics into the realms of the comic strip with his very imaginative ‘Avery Cartoon’ - pictured on the website, and proving that a major vehicle livery change is simply ‘child’s play’.

However, there were several other ‘wraps’ that also caught the judges’ attention - and to honour these entrants, the judges decided to reward each of them with an Avery Toolbelt: Karsten Vodder’s ‘Have a Seat’ toilet; and the ‘High Heels’ from Juan José Vasco Calero - both of whom demonstrated real creativity and humour.

For overcoming real technical challenges, they also singled out Ulrike Solga’s ‘Coffee Maker’ wrap, and Markus Kuhnert’s ‘Wine Bottle’. Finally, for their real commercial potential, the judges highlighted the ‘Avery Fridge’ wrapped by Cor Oldenhuis; Lenka Bruchnarova’s ‘Chair’; the ‘Bar Seat’ from Stéphan Revel and Kim Hammarberg’s ‘Suitcase’.

Avery Supreme Wrapping Film has certainly proved its versatility - not only in vehicle graphics applications but now, as our ‘Wrap&Win’ contestants have shown, in all kinds of other applications where we had never thought of using a ‘wrap’. Check out the website for yourself - maybe some of these applications will genuinely open up new commercial wrap markets?